Femtech startups that are changing the world. Part I

With spring energy on the rise, we want to start this sunny season with empowering content. In celebration of International Women's Day we are dedicating March to female entrepreneurs. Ambitious women that saw a problem girls and women are confronted with, and came up with a solution.

For some years now, a new phenomenon has been around, one that is focused on women's health and aims to make their lives more comfortable and easier. In case you do not know what we are talking about, wonder no more.

“Femtech”, a term that has become popular over time and is predicted to have a large impact on women’s lives. Last week we talked about what Femtech is and who coined the term.

Today, we are sharing with you a few Femtech startups that are making a change in women’s lives. From fertility to nursing care, the Femtech industry is booming and is expected to reach a market value of nearly 50 billion dollars by 2025.

Fertility care

Nowadays, difficulty conceiving has become a multidimensional global health issue that affects both developed and developing countries. There are so many different factors that influence fertility: from being born with reproductive dysfunctions to modern life and social context. With the help of technology we can now track our most fertile days to get pregnant and have access to more fertility options than decades ago.


This modern and tech-enabled clinic from the US aims to disrupt the healthcare system, which is oftentimes inaccessible or too complex. Their services range from fertility treatments, including IVF and egg freezing, to gynecology, wellness, and LGBTQ+ care. One advantage Kindbody has over other traditional clinics is its virtual service through their telehealth platform. The founder of Kindbody is Gina Bartasi, serial entrepreneur with 20 years of experience in health tech, who founded Progyny (a fertility benefits management company for corporates) as well.


Carrot is a company that offers fertility benefits to corporates, by broadening fertility options to employees. Carrot covers adoption, gestational carrier (surrogacy) arrangements, financial support for IVF (in vitro fertilization) in various parts of the world, such as New York, Geneva, Tokyo, Dublin and many more. The founders are Tammy Sun and Juli Insinger, two ambitious women that want to make fertility treatments affordable and accessible to everyone.

Prelude fertility

Prelude fertility aims to provide a modern approach to building a family. Prelude’s network of fertility clinics provides a variety of options and care to meet your fertility goals. They offer services such as egg freezing, IVF, donor egg services, genetics services, male factor infertility inquiry, surrogacy and mail-order fertility pharmacy services. Previous CEO and currently on the board advisor, Susan Hertzberg has years of experience in executive diagnostics and healthcare services and has been recognized for her success in transforming early stage and start-up companies into market leaders.

Pregnancy care

Many women develop risks during pregnancy which can potentially harm both mother and baby. Pregnancies often require extra care. This need for developing devices that can monitor the mother and baby’s health, lead to the development of pregnancy related technology.


Nuvo is an Israelian startup that developed INVU, an FDA approved wearable device, through which expectant mothers can monitor their own and the baby’s heartbeat. The data is monitored through an app that both the mother and the clinician have access, hereby facilitating virtual well-being checks. This device is very useful, especially now during the pandemic, as many appointments are cancelled or postponed due to restrictions.